WE BLEED CRAFT COFFEE. BORN OUT OF THE STREETS OF THE SHOE TOWN. UNITED AGAINST S**T COFFEE. HERE'S THE STORY SO FAR.
FROM BROUGES TO BREWS

BORN OUT THE STREETS OF THE SHOE TOWN. UNITED AGAINST S**T COFFEE. HERE'S THE STORY SO FAR.

Fueled by an obsession for great coffee. We want to craft the best coffee we possibly can, bag it up and share it with great people like you, life’s too short for s**t coffee. Along the way, we want to build a community driven company that is a force for good, giving back to the people at the heart of the coffee industry. Fancy joining us for the epic ride?

Founded in 2019 by two brothers, inspired by a backpacking trip 🎒 two years earlier across Bali where by pure chance we ended up visiting a coffee farm. We learned about how it was grown, the different varieties of coffee, harvesting, processing and best of all, tasting the coffee. Forget the paradise beaches 🏖️—we were hooked.

Born and raised on the streets of the Shoe Town. Northampton. The shoe capital of the world. 👞 Being born into a family of shoemakers, it felt right to pay homage to our hometown and to champion the trade that has so much rich history deeply instilled in the town, to fuse the quality craftsmanship of shoemaking Northampton is renowned for with high-grade specialty coffee and so we became, Shoetown.

Just like the highly skilled shoemakers, we focus on quality. We search the globe 🌎 to bring you a stellar line up of unique and exceptional coffees from the best producers we can find and carefully roast them in small batches bringing out the best in each coffee. 🌱 We ethically source our speciality coffee working hand-in-hand with carefully selected suppliers who are dedicated to working directly with the producers, many of them small-scale producers, making sure they have been well paid for the coffee they grow, paying above and beyond the fairtrade base price to ensure fair and sustainable relationships, after all, without the producers we’re nothing.✌️

We are committed to building a company that makes a meaningful impact, one that stands for quality, stands for its community and that stands for the producers. ✊ We want to share our passion with you, our friends, our community and with your help, we know we can make a real difference. One cup at a time. ☕️

☠️ Welcome to the skull and shoelaces. ☠️ Good to have you here.🤘

Adam and Aaron - Co-Founders